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Improving Financial Literacy

Developing Financial Capabilities

At the ING Group, our goal is to contribute to society’s transition to be more sustainable in line with our responsible banking approach. We are working for a society that is not only greener, but also in better financial health.

Besides the impact we create on climate action and financial health through our business activities, we focus on producing additional impact through community investment initiatives. We aim to contribute to an inclusive economy where everyone has equal opportunities to participate.

To that end, at the ING Group, our target is to support 3 million people to gain equal access to the economy by 2025, and we focus on 3 main areas: 

  • Future-ready workforce: Developing new talents and increasing employment. 
  • Developing financial capabilities: Getting out of problematic debt or financial difficulties and ensuring financial empowerment. 
  • Social enterprises: Supporting local social entrepreneurs that develop innovative products and services aiming to help people. 
At ING Türkiye, we support equal opportunities for the sustainable development of our country and a more equitable future. To that end and in line with our global strategy, we focus on creating a future-ready workforce based on equal opportunities and aim to improve financial capabilities.

The community investment projects we have carried out at ING Türkiye are as follows:


Financial Capabilities

Türkiye’s Saving Trends Research

At ING Türkiye, contributing to improving financial health is a priority. We believe that making responsible and well-informed financial decisions is a key element of taking the right steps, and we guide our customers and society in making well-informed financial decisions with the aim of supporting them with the right information and innovative tools.

In line with this vision, we have been raising social awareness and contributing to improved financial literacy and financial health since October 2011 with Türkiye’s Saving Trends Research, one of our community investments that examines the saving trends of individuals in urban areas. Within the research scope, we aim to determine the saving habits, changes, and the probability of saving among Türkiye's urban population.

We renewed Türkiye’s Saving Trends Research in 2024 in cooperation with NielsenIQ to provide richer, more comprehensive, and in-depth content. We have improved its methodology and content and extended its scope. Our revised research provides major insights into saving trends, while delivering data on general views on financial issues such as overall satisfaction with the financial situation, financial decisions, budget keeping, and indebtedness. In this respect, our research constitutes a valuable resource as it provides critical insights into the saving tendencies and approaches to financial issues of individuals living in urban areas in Türkiye.

  • Click here to view the 2025 1st Quarter Report on Türkiye’s Saving Trends Research Report.
  • Click here to view the 2024 4th Quarter Report on Türkiye’s Saving Trends Research Report.
  • Click here to view the 2024 3rd Quarter Report on Türkiye’s Saving Trends Research Report.

Money Matters

In keeping with our vision of becoming Türkiye's leading savings bank, we believe that financial health plays an instrumental role in creating a sustainable world and we strive to be an organization that honors its responsibilities towards the society in which it operates. We believe in the power of saving and think that supporting the financial health of individuals is an important step towards a more sustainable future.

As ING Türkiye, we offer simple, understandable and reliable content that is accessible to everyone in order to foster financial literacy and raise awareness in the society. The video series "Money Matters" was launched as a result of this approach. Here, we address key issues in finance, banking and economics in a simple language and provide practical and understandable answers to the questions our viewers are faced with in their daily lives.

In our Financial Literacy videos, we simplify basic concepts with our expert guests and help viewers act in a more informed manner in their financial decision-making processes. Visit our YouTube channel and browse our videos for more.

Orange Drop

We reached nearly 60 thousand students across Türkiye in 10 years with our Orange Drop project, carried out between 2013 and 2023 in cooperation with the Financial Literacy Association (FODER) and the Provincial Directorate of National Education as part of our financial health efforts. With Orange Drop, Türkiye's first financial literacy education program for primary school students, we not only promoted financial awareness, but also contributed to equal opportunities in education in disadvantaged regions.