Financial Capabilities
At the ING Group, our goal is to contribute to society’s transition to be more sustainable in line with our responsible banking approach. We are working for a society that is not only greener, but also in better financial health.
Besides the impact we create on climate action and financial health through our business activities, we focus on producing additional impact through community investment initiatives. We aim to contribute to an inclusive economy where everyone has equal opportunities to participate.
All of ING will be working together towards the same impact goal: to help 3 million people gain better access to the economy by 2025 and there are 3 focus areas:
- Future-proof employment: Developing skills and finding employment.
- Financial capabilities: Getting out of problematic debt or financial distress.
- Social enterprises: Supporting local social entrepreneurs that create innovative products and services that help people.
At ING Türkiye, we support equal opportunities to help the sustainable development of our country and to achieve a more equal future. In line with our global strategy, we focus on creating future-proof employment as well as improving financial capabilities.
The community investment projects we have carried out at ING Türkiye are as follows:
Financial Capabilities
Türkiye’s Saving Trends Research
As ING Türkiye, contributing to improving financial health is among our priorities. We believe that making responsible and well-informed financial decisions is a key element of taking the right steps, and we aim to support our customers and society with the right information and innovative tools.
In line with this vision, we have been raising social awareness and contributing to improved financial literacy and financial health since October 2011 with Türkiye’s Saving Trends Research, one of our community investments that examines the saving trends of individuals in urban areas. Within the research scope, we aim to determine the saving habits, changes, and the probability of saving among Türkiye's urban population.
We renewed Türkiye’s Saving Trends Research in 2024 in cooperation with NielsenIQ to provide richer, more comprehensive, and in-depth content. We have improved its methodology and content and extended its scope. Our revised research provides major insights into saving trends, while delivering data on general views on financial issues such as overall satisfaction with the financial situation, financial decisions, budget keeping, and indebtedness. In this respect, our research constitutes a valuable resource as it provides critical insights into the saving tendencies and approaches to financial issues of individuals living in urban areas in Türkiye.
Money Matters
In line with our vision of becoming Türkiye's leading savings bank, we believe that financial health plays an instrumental role in creating a sustainable world and we strive to be an organization that honors its responsibilities towards the society in which it operates. We believe in the power of saving and think that supporting the financial health of individuals is an important step towards a more sustainable future.
As ING Türkiye, we offer simple, understandable and reliable content that is accessible to everyone to foster financial literacy and raise awareness in the society. The video series "
Money Matters" was launched as a result of this approach. Here, we address key issues in finance, banking and economics in a simple language and provide practical and understandable answers to the questions our viewers are faced with in their daily lives.
In our Financial Literacy videos, we simplify basic concepts with our expert guests and help viewers act in a more informed manner in their financial decision-making processes
Orange Drop
We reached nearly 60 thousand students across Türkiye in 10 years with our Orange Drop project, carried out between 2013 and 2023 in cooperation with the Financial Literacy Association (FODER) and the Provincial Directorate of National Education. With Orange Drop, Türkiye's first financial literacy education program for primary school students, we not only promoted financial awareness, but also contributed to equal opportunities in education in disadvantaged regions.
