As ING, we believe financially healthy people contribute to a healthy economy and drive social progress. That’s why we aim to stimulate customers and communities towards improved financial health behavior. We can make a difference by empowering people to stay a step ahead in their financial journey. Also, it’s one of the ways we contribute to the United Nations’ Sustainable Development Goals, particularly towards sustainable and inclusive economic growth (goal 8) and reduced inequalities (goal 10).
We aim to make an impact on improving financial health behavior by helping people manage their everyday finances and helping them plan for the future, while being an accessible bank for everyone. Through innovative digital products such as the Orange Account, we help customers better manage their everyday finances and strengthen their financial health.
In addition, we aim to contribute to increasing financial literacy with our Türkiye’s Savings Trends Research which we have been conducting since 2011 and provides data on general approach to financial matters. Our research provides valuable insights into the saving tendencies and financial approaches of individuals living in urban areas in Türkiye, providing a valuable resource.
As ING, we continue to explore ways to measure and understand our impact. ING is working with United Nations Environment Programme Finance Initiative (UNEP FI) under the Principles for Responsible Banking to contribute to setting a measurement standard for financial health impact for our industry.
